Mobile Application Industry Analysis, Share, Size, Trends, Industry Growth and Segment Forecasts To 2027 | Coronavirus Effects

 Market Highlights

The global mobile application market is marked to exhibit significant expansion at a CAGR of 14% during the forecast period of 2017-2023 and reach the valuation of USD 165 Bn by the end of the forecast period. Rapid advancement in technology has led to the development of compact electronic devices and improved internet connectivity and communication all over the world.

Increasing availability of innovative mobile applications to carry out various functions including online shopping, bill payments, money transfer, e-wallets, and others and increased usage of smartphones in all the age groups are majorly fueling the growth of the global mobile application market. Improved internet connectivity, increased availability of smartphones at affordable prices and rise in LTE adoption are also propelling the growth of the global mobile application market.

Global Mobile Application Market: Industry Updates

In January 2019, The Veteran Affairs Department has signed a contract with Booz Allen Hamilton to stand up and manage a new multi-tiered cloud platform for its mobile applications.

In January 2019, Habo, a Lagos-based sanitary napkins production and distribution company, has announced that it has launched a mobile application to help customers order its products online.

In January 2019, it has been announced that OYO has offered customer autonomy to its mobile application OYO Assist, where customers can now raise service requests, modify bookings and handle many other services.

In January 2019, Indian Railway Service has launched a mobile application named Rail Sathi to provide online end-to-end travel assistance.

In December 2018, Five Omani women have developed a mobile application 'Aon' to assist visually impaired individuals.

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Major Key players

·         Willow Tree, Inc (the U.S.)

·         Nokia Corporation (Finland)

·         Amazon Inc (the U.S.)

·         Google Inc (the U.S.)

·         Intellectsoft US (the U.S.)

·         Microsoft Corporation (the U.S.)

·         Y Media Labs (the U.S.)

·         Appster (Australia)

·         Gameloft SE (France)

·         Konstant Infosolutions (India)

Segmentation:

The global market for mobile application is segmented on the basis of categories, platform, and end-user. Based on categories, the global mobile application market is segmented into gaming and non-gaming. The non-gaming segment has been sub-segmented into productivity, entertainment, social media, browser, and others. Based on platform, the global mobile application market is segmented into iOS, Android, and windows. Based on end-users, the global mobile application market is segmented into banking, retail, airlines, education, transport, media, hotels, and restaurants, government and others.

Regional Analysis:

The global market for mobile application has been geographically segmented into four major regions such as North America, Asia Pacific, Europe and the rest of the world. The Asia Pacific region commands the major share of the global mobile application market owing to the increasing demand for online services, expanding user-base of smartphones due to the availability of affordable mobile phones, improved internet connectivity and rise in demand for application-based solutions in the emerging economies of this region.

Rapid adoption of cloud-based solution, development of innovative applications to carry out various day-to-day activities, increasing popularity of e-commerce web apps and easy adoption of technologically advanced solutions are propelling the growth of the mobile application market in the North America region. High demand for mobile-based applications and increased reliance on cloud-based solutions are fueling the growth of the mobile application market in the Europe region.

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List of Tables

TABLE 1 MOBILE APPLICATION MARKET, BY CATEGORY

TABLE 2 MOBILE APPLICATION MARKET, BY PLATFORM

TABLE 3 MOBILE APPLICATION MARKET, BY END – USER

TABLE 4 MOBILE APPLICATION MARKET, BY REGION

TABLE 5 NORTH AMERICA MOBILE APPLICATION MARKET, BY CATEGORY

TABLE 6 NORTH AMERICA MOBILE APPLICATION MARKET, BY PLATFORM

TABLE 7 NORTH AMERICA MOBILE APPLICATION MARKET, BY END - USER

TABLE 8 U.S. MOBILE APPLICATION MARKET, BY CATEGORY

TABLE 9 U.S. MOBILE APPLICATION MARKET, BY PLATFORM

TABLE 10 U.S. MOBILE APPLICATION MARKET, BY END USER

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MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.

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