Event Management Software Market Business Opportunities, Latest Innovations, Top Players and Forecast by 2027 | Impact of COVID-19
Market Highlights
Market
Research Future (MRFR) in its new report projects that the global market for
event management software will surge at 11.39% CAGR during the forecast period
(2016-2022). The driving forces behind the growth of event management software
market include upsurge in expenditure related to event management, growing
adoption of cloud platform, and mount in online education programs. Despite the
apparent growth, some factors namely the lack of technical expertise and the
ever changing consumer needs are likely to undermine the market potentials.
The
event management software provides the plan for a successful event and then
some. Event planning, venue and catering booking, invitation, seating
arrangement, content as well as various outsourcing management are the
attributes of event management software. An advanced penetration of cloud
platforms, increase in number of trade shows and other corporate events is
giving rise to the demand for event management tools and related software
solutions. As per MRFR’s report, the global market for event management
software is estimated to grow from $7.57 billion in 2016 to $14.45 billion by
2025.
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Segmentation:
On
the basis of software type, the global market for event management software has
been segmented into analytics software, venue sourcing, event registration,
on-site technology and event marketing. In 2016, the event registration segment
surpassed a market valuation of USD 2 Bn. During the assessment period, the
segment is expected to exhibit a double-digit CAGR of 12.73%. On the basis of
deployment, the market has been segmented into On-premise, and cloud-based. The
cloud based segmnetd is estimated to reach a market valuation in excess of USD
10 Bn towards the end of 2022, reflecting a CAGR of 14.75%. Based on
application, the market has been segmented into corporate government,
education, and association. The corporate segment is expected to capture 13.94%
CAGR from 2016 to 2022 and reach a valuation of USD 6.68 Bn.
Regional
Analysis
On
the basis of region, North America has an upper hand in the global event
management software Market with the largest market share. It is expected
to grow exponentially over $6.95 billion by 2022. The Asia-Pacific
market is expected to grow at a CAGR of 9.31% to grow from $1.32 Bn in 2016 to
$2.48 Bn by 2022. Meanwhile, the market in Europe is expected to grow at 11.23%
CAGR between 2016 and 2022.
Competitive
Landscape
Some
of the key companies operating in the global market for event management
software include Etouches (U.S.), Lanyon Solutions Inc. (U.S.), Certain Inc.
(U.S.), Ungerboeck software International (U.S.), Active network LLC (U.S),
Cvent Inc. (U.S.), Eventbrite (U.S.), Bizzabo (U.S.), Regfox LLC (U.S.), and
Pulse network (U.S).
Industry
News
Cvent
has recently acquired QuickMobile, the Vancouver based mobile event apps
specialist. The combined entity will reportedly serve more than 25,500
customers. The move also allows Cvent to increase its product support
professionals. After QuickMobile’s acquisition, Cvent’s global workforce has
crossed 3,100 employees.
Eventbrite
has completed the acquisition of Ticketea, a Spanish ticketing platform. With
this, Eventbrite’s now find itself in a better position to compete in the
market. Creative approach to tackling various challenges, has helped both the
companies achieve impressive brand equity in Spain, and also the broader
southern European market.
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Global
Event Management Software Market: By Software Type (Analytics Software, Event,
Registration, Event Marketing, On-site Technology, Venue Sourcing and others),
By Deployment (On-Premise and Cloud), By Application (Corporate, Education,
Association, Government and others) - Forecast till 2025
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