Live Streaming Market Comprehensive Study Explores Huge Revenue Scope in Future | Leading Key Players | Coronavirus Effects

 Market Highlights

Global live streaming market is projected to reach USD 247,275 Million by 2027, growing continually at 28.1% CAGR throughout the forecast period. 

The popularity of video content has risen exponentially over the last few years. The primary explanation for this is the rapid growth of video technology. In fact, the advances in this field made videos so popular that a research projected that by 2021 80% of all internet traffic would consist of videos. However, out of all types of video content, one had the greatest impact—live streaming video.

Besides, with the growing popularity of eSports and video games increased among all age groups, live video game streaming gained further momentum. The Interactive Advertising Bureau (IAB), in one of its reports in 2018, stated that more than 67% of consumers globally had streamed live video content, and over 52% of that group preferred free, ad-supported live streaming over subscription-based and à la carte services.

Additionally, around 47% of consumers globally have reported having increased their live streaming time since 2019. Resultantly, the global live streaming market is growing continually at a rapid pace. Moreover, the expanding population and the escalating urbanization rate across emerging regions positively impact market growth. Furthermore, the rapid economic growth is providing impetus to the growth of the market over the past couple of years. 

COVID-19 Analysis

The COVID-19 outbreak has positively impacted the live streaming industry. The full/partial lockdown imposed worldwide to control the spread of coronavirus increased live streaming activities by almost 50% compared to the pre-COVID period. In April 2020 alone, several live streaming platforms witnessed a significant increase in viewership. 

The coronavirus lockdown caused huge revenue losses across the industries and closed down several manufacturing facilities across the globe, putting a brake on production, but live video streaming activities have spiked further. 

The COVID-19 outbreak had a positive effect on the live streaming industry. The total/partial lockdown imposed worldwide to control the spread of coronavirus increased live streaming activities by almost 50% compared in the pre-COVID era. In April 2020 alone, a number of live streaming platforms witnessed a large rise in viewership.

The coronavirus lockdown caused massive sales losses across industries and shut down a number of manufacturing facilities worldwide, putting a brake on production, but live video streaming activities have spiked further.

Get a Free Sample @ https://www.marketresearchfuture.com/sample_request/10134

Segmentation:

The live streaming market is segmented into component, end-user, and region. Key components of live streaming include platforms and services. By end-users, the market is segmented into media & entertainment, eSports, events, education, retail, government, others. Based on region, the market is segmented into Americas (US, Canada, Mexico, Rest-of-North America), Europe (Germany, UK, France, Italy, and Rest-of-Europe), Asia Pacific (China, Japan, India, South Korea, and Rest-of-APAC), and Rest-of-the-World.

Media & Entertainment to be the Top End-User Industry

 By end-user, media & entertainment is the largest segment. The segment media & entertainment covers film production, news broadcasting companies, and event management companies that promote their events and cover various national events for their intended audiences. 

Several media & entertainment companies are adopting live streaming services to engage their intended audiences, thereby driving the overall market. In 2018, the segment accounted for around 34.3% share of the overall market. The media & entertainment segment is projected to grow at 28.3% CAGR throughout the forecast period.

Regional Analysis

The Asia Pacific Market to Maintain its Winning Streak 

The Asia Pacific region is currently dominating the global live streaming market, led by a vast user base. Besides, the proliferation of live video-streaming services and the rising consumer preference for live streaming over conventional television channels drive the market growth. 

Moreover, the rising adoption of digital innovation, increasing Internet penetration in emerging economies such as China, Malaysia, Singapore, and India, accelerates the regional market growth. The APAC live streaming market accounted for a valuation of USD 8,882.9 million in 2018, which is expected to grow further to USD 93,445.2 million by 2027, recording a 30.6% CAGR.

North America Seizes Second Highest Share in Global Market 

North America has captured the second biggest share in the global market. Rising live video streaming and considerable spending on gaming and entertainment foster the growth of the regional market. The extensive pool of viewers and strong demand for OTT platform products also induce market expansion in the region escalate the market growth. Additionally, the rising adoption of cloud-based services and increasing collaborations between government and network companies boost the live streaming market size in the region.

Large scale investments by network and broadcasting companies towards outsourcing video streaming solutions and services contribute to the growth of the regional market. Furthermore, technical advances and the proliferation of the internet, mobiles, tablets, and other smart devices propel regional market growth.  

Competitive Landscape

Players Focus on M&A Activities and R&D Investments to Gain Impetus

The live streaming market is led by a number of global, regional, and local service providers, churning the competition to maintain their market positions. The service providers compete based on content quality, cost, efficiency, security, and reliability to sustain in the market. Moreover, intense competition and rapid technological advances to cope with security concerns are key factors that aid market growth.

Amazon Prime Video/Prime Video is one of the key market players. Based in America, Amazon Prime offers subscription-based, on-demand over-the-top (OTT) video streaming and rental service of Amazon.com, Inc as a standalone service or as part of Amazon's Prime subscription. The service primarily distributes films and television series produced by Amazon Studios or licensed to Amazon, as Prime Originals/ Amazon Originals or Exclusives. It also hosts content from other providers, content add-ons, live sporting events, and video rental and purchasing services.

List of Key Companies Covered in this Report 

The Key Players of the Global Live Streaming Market are Flux Broadcast (UK), Dacast (US), Huya, Inc. (China), Periscope (UK), EventStreaming.TV (UK), Microsoft Corporation (US), Google, Inc. (US), Facebook, Inc. (US), Twitch Interactive, Inc. (US), AfreecaTV Co., Ltd. (South Korea), Vimeo (US), IBM Corporation (US), Empire Video Productions, LLC (US), Instagram, Inc.(US), Streaming. Hr (Croatia), and Amazon.com, Inc. (US), are some of the affluent contenders holding sizeable live streaming market share. 

Recent Developments

  • December 21, 2020 – Clicktivated, which has offices in Birmingham, New York, and Chicago, launched its new live-streaming shopping video technology. The technology company provides a platform to access online links to buy a book, a luxury SUV, or a kitchen cabinet via interactive videos through which one can learn about product information, special offers, and future offerings.

The Company started out providing pre-recorded "clickable" video technology. The platform targets two sectors, brands that live stream videos and viewers who can directly click on an image and shop individual products on-screen as they continue to watch a show.

  •  December 15, 2020 – Scienjoy Holding Corporation, a leading live entertainment mobile streaming platform in China, announced its business strategies, aiming to build the live streaming full ecosystem. The Company aims to diversify the business in the full spectrum of the live streaming full ecosystem, including both upstream and downstream.

The Live Streaming Full Ecosystem is a strategic layout of the Company's in-depth mobile live streaming market, covering brand new Entertainment, E-commerce, and Multi-Channel Network (MCN) sectors. 

  •  December 15, 2020 – Whatnot (the US), a live-stream shopping platform and marketplace for collectors and enthusiasts, announced that it has raised USD 4 MN seed funding. The Company plans to use these funds to increase the team, scale up its operations, and expand into new categories, including video games, designer toys, comics books, and vintage fashion.

 

Report Overview 

Scope of the Report 

Scope of the report covers extensive details of the live streaming industry, with respect to type, end-user, and region. Major trends in the live streaming market have also been studied, focusing on their impact on the growth rate during the forecast period. The live streaming market growth rate, along with drivers, opportunities, and challenges, has also been highlighted in the MRFR report. 

Browse Complete Report @ https://www.marketresearchfuture.com/reports/live-streaming-market-10134

Global Live Streaming Market Research Report: By Component (Platforms and Services), By End-User (Media & Entertainment, Esports, Events, Education, Retail, Government and Others) - Forecast till 2027

About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.

Contact:                                                                                    

Market Research Future

+1 646 845 9312

Email: sales@marketresearchfuture.com

Comments

Post a Comment

Popular posts from this blog

IT Asset Management Software Market Share, Growth Factors, Comprehensive Research, Analysis by Leading Companies with Forecast till 2027 | Coronavirus Effects

  Market Highlights The IT assets include the hardware component as well as the software component. IT asset management software has a prominent role in the growth strategy of an enterprise. It helps the senior level management to make accurate purchase decisions. IT asset management is also referred to as IT inventory management as it largely involves the collection of information, regarding hardware and software used in an organization. The IT asset management software market is estimated to reach a valuation of USD 3 Bn towards the end of 2023. The software has developed a significant role in devising growth strategies of enterprises which is likely to accelerate its adoption over the next couple of years. Additionally, the reduced cost of software licensing by relocating non-utilized resources is expected to fuel the growth of the market. IT asset management can be categorized as hardware asset management, digital asset management, and software asset management. Get a F...
Read more

Intelligent Railway Transport System Market Key Findings, Regional Analysis, Top Key Players, Profiles and Future Prospects | Impact of COVID-19

  Market Scenario: The intelligent railway transport system facilitates the use of information technology for managing the services provided by the railways. The railway relies on the radio network and the GPS system for effective implementation of intelligent transport system. The intelligent railway transport system market is majorly driven by its ability of providing high security for the passengers and the high service quality to the customers. The market will also grow with the increase in adoptions of internet of things technology in the railway system. The increasing trend of internet services is contributing in the growth of Intelligent Railway Transport System Market. The increasing use of rail transport among all modes of transportation has created an effective and timely management of services among others such as scheduling of trains. Whereas, the increased need for adoption of intelligent transport system in railways has made this possible and hence has increased the...
Read more

Network Slicing Market Research Report- Forecast till 2026

  Market Highlights The global network slicing market is projected to reach USD 1,936.67 million by 2026, registering a CAGR of 51.48% during the forecast period. In this report, Market Research Future (MRFR) includes the segmentation and dynamics of the network slicing market to offer a better glimpse into the coming years Get a Free Sample @ https://www.marketresearchfuture.com/sample_request/10624 Segmentation: The global network slicing market has been segmented based on component, end user, application, and region Based on component, the global network slicing market has been segmented into solution and services. The services segment is further sub-divided into professional and managed services. The solution segment is expected to account for a significant market share over the projected period. The increasing adoption of network slicing solutions in the market for delivering high-speed network coverage services across various end users contributes to the growth of...
Read more